U.S. consumers aware but confused over TV switchover

WASHINGTON (Reuters) - Americans are becoming more aware of next year's switch-over to digital TV, but many are still confused about how they will be affected, according to a pair of surveys released on Wednesday.
Dueling surveys conducted by U.S. broadcasters and a consumer advocacy group both concluded that most consumers are now aware that broadcasters will have to switch to digital signals from traditional analog ones on February 17, 2009.However, one of the surveys, done by watchdog group Consumers Union, found that there also was still "major confusion" about how the transition will work.
"We agree that awareness is growing, but with it, confusion is also growing," said Consumers Union analyst Joel Kelsey said. Continued...